Former journalist and founder of TVI, he has been a communications consultant and specialist in political marketing for almost 30 years.

He was communications advisor to two Portuguese prime ministers and was responsible for various political and marketing campaigns.

He has coordinated various events, such as Portugal’s presidency of the European Union and summits, including NATO, EU-Africa, EU-USA and EU-Brazil.

He was Communications Director of Sport Lisboa e Benfica and of various companies and institutions, such as Group SAG, Unidas Group, UMP, IS, Iusy.