He has been working in the digital area for over ten years and was in the Portuguese Football Federation, where he took part in the start-up of the organisation’s digitalisation project.

He coordinated Sport Lisboa e Benfica’s social networks in a bid to internationalise the brand.

He was an advisor to Música no Coração in 2010, when he was part of the organisation of some of the biggest festivals in the country – Super Bock Super Rock and Sudoeste, among others.

He has worked at Central Musical, a pioneering company in the livestreaming of live and in-room events, and at agencies such as Live Content and Dentsu.